From the category archives:

Books

Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power - Joel Comm

by Joel Comm
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales.
Twitter is at the leading edge of the [...]

Read the full article →

Twitter for Dummies

Twitter for Dummies

Twitter can boost your business and marketing efforts, and this guide shows you how.
by Laura Fitton, Michael Gruen, Leslie Poston
Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle – @Pistachio, [...]

Read the full article →

Putting the Public Back in Public Relations – Brian Solis

Thumbnail image for Putting the Public Back in Public Relations – Brian Solis

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more [...]

Read the full article →

Twitterville – Shel Israel

Thumbnail image for Twitterville – Shel Israel

Twitterville, How Businesses Can Thrive in the New Global Neighborhoods is Israel’s newest book.
It tells the stories of more than 100 people Israel has interviewed in all aspects of business ranging from home office to global enterprise. It tells you about accidental citizen journalists who happened to be present when a plane landed on the [...]

Read the full article →

Trust Agents -Chris Brogan

Trust Agents

There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen. Today, the most valuable online currency [...]

Read the full article →

Social Media Success! -Janet Fouts

Thumbnail image for Social Media Success! -Janet Fouts

Social media success is not about numbers. It’s about conversations and relationships. It’s about getting to know you customers, your friends and neighbors and yes, even your competitors! Build good strong relationships, have lots of conversations, and your social media efforts will be successful.
This book is a launch pad for successful social media engagement. It [...]

Read the full article →

Tactical Transparency – Shel Holtz

Tactical Transparency

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand by Shel Holtz, John C. Havens
Organizations are under a microscope as never before, and thanks to the Internet and the growing use of high-speed connections, word of misdeeds and mistakes can spread to millions with unprecedented speed, causing untold damage [...]

Read the full article →

Secrets of Social Media Marketing – Paul Gillin

Paul Gillin - Secrets of Social Media Marketing

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for [...]

Read the full article →

Tribes-We Need You to Lead Us-Seth Godin

Thumbnail image for Tribes-We Need You to Lead Us-Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.
Now the Internet has eliminated the barriers of geography, [...]

Read the full article →

Linking in to Pay it Forward-Chuck Hester

Thumbnail image for Linking in to Pay it Forward-Chuck Hester

This book is not a step-by-step guide on how to use LinkedIn or network. No, this is more of a “let’s sit down and talk” story. A way to help you realize the power of Linking in and Paying it Forward by showing you how I’ve made it happen. It is an exploration of how [...]

Read the full article →

← Previous Entries