From the category archives:

Books

Measuring Public Relationships – K.D. Paine

Measuring Public Relationships

This is the definitive guide to measuring your public relationships including social media, corporate reputation, trust and transparency, internal communications, community relations and media relations.

Blog
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David Meerman Scott-World Wide Rave

World Wide Rave

A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit your Web site and your blog because they genuinely [...]

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