Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.
Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.
Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup.
His blog, PR 2.0 is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. He also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.
He actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation.
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