Twitter can boost your business and marketing efforts, and this guide shows you how.
by Laura Fitton, Michael Gruen, Leslie Poston
Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle – @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She’s joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.
You’ll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you’ll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers
- The basics of signing up and creating tweets
- Following other users and adding followers to your own tweets
- Mastering the “Twecosystem”-the tools that tie Twitter to many other Web applications, including mobile devices
- Strategies for enhancing business communication, marketing, and networking opportunities with Twitter
- Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.
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About the Author
Called by some Twitter’s original Cinderella story and the Queen of Twitter, Laura “@Pistachio” Fitton is credited with explaining Twitter’s value to Guy Kawasaki and dozens of other tech leaders. She has been speaking professionally about the business use of Twitter since October 2007, and by popular demand launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.
She’s lectured on the topic at Harvard Business School, for Cornell’s Entrepreneurs’ Network (she is an alum) and at numerous conferences and other universities. Consulting clients include Ford and Johnson & Johnson and she’s been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. She is also the founder of Twitter app store startup www.oneforty.com.
Even closer to her heart, Laura believes that everyone can benefit – dramatically – from what Twitter has to offer, and shares her own ‘isolated mom to sought-after author’ story as an example of its power to overcome isolation. The people you meet on Twitter can remove obstacles that hold us back in our everyday lives. In December 2008 she showed how Twitter can bring thousands together to achieve big change with very small donations, building five wells in the developing world with her @WellWishes holiday wish campaign for Charity:Water. She wrote Twitter for Dummies and founded oneforty in hopes of bringing this kind of opportunity to mass audiences.
On the personal side, Laura stays busy raising her daughters and stealing bits of time here and there for ice hockey, ashtanga yoga, surfing, snowboarding and rockclimbing. She’s also a stroke survivor dedicated to raising awareness. Laura makes her home near Boston, MA with her two daughters and a giant Leonberger dog named Hope.
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