Twitterville, How Businesses Can Thrive in the New Global Neighborhoods is Israel’s newest book.
It tells the stories of more than 100 people Israel has interviewed in all aspects of business ranging from home office to global enterprise. It tells you about accidental citizen journalists who happened to be present when a plane landed on the Hudson River; when an earthquake devastated Szechwan, China;
and how people with causes have raised money from thousands of people, sometimes in just a few hours and how government is starting to use Twitter to be both more efficient and responsive.
Twitterville is intended to tell you how so many people have succeeded with Twitter, so that others can get ideas on how it may help them as well.
|
Shel Israel is a Senior Fellow and Advisory Board member of the Society for New Media Research. Mr. Israel writes and speaks about blogging, communications, marketing and innovation.
He also consults start ups as a senior strategy and communications advisor. He is editor-in-chief of Conferenza Premium Reports, the leading newsletter covering technology industry executive conferences.
A self-proclaimed recovering publicist, Israel spent more than 20 years as a public relations executive specializing in technology start ups. Among more than 100 companies he worked with in early phases are the development organizations for Sun Microsystems, SoundBlaster, PowerPoint, Filemaker, MapInfo, Virtual Vineyards and very briefly, Napster.
Other books:
Naked Conversations How Blogs are Changing the Way Businesses Talk with Customers (co-authored with Robert Scoble)
