Posts tagged as:

social media

Putting the Public Back in Public Relations – Brian Solis

Thumbnail image for Putting the Public Back in Public Relations – Brian Solis

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more [...]

Read the full article →

Social Media Success! -Janet Fouts

Thumbnail image for Social Media Success! -Janet Fouts

Social media success is not about numbers. It’s about conversations and relationships. It’s about getting to know you customers, your friends and neighbors and yes, even your competitors! Build good strong relationships, have lots of conversations, and your social media efforts will be successful.
This book is a launch pad for successful social media engagement. It [...]

Read the full article →

Secrets of Social Media Marketing – Paul Gillin

Paul Gillin - Secrets of Social Media Marketing

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for [...]

Read the full article →

Measuring Public Relationships – K.D. Paine

Measuring Public Relationships

This is the definitive guide to measuring your public relationships including social media, corporate reputation, trust and transparency, internal communications, community relations and media relations.

Blog
[...]

Read the full article →